Barron’s PENTA – Premiere Edition

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A few weeks ago, Adrian Delucca and Pamela Budz from Barron’s came to me with a cover project…..would I be interested in re-working a shot I had done for them last year that didn’t run into a slightly more stylized version for Penta, a new insert Dow Jones is including with the magazine. This was the original photograph I did of financial analyst Stephanie Pomboy…..

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First, we had to come up with the same piece of furniture that Stephanie had in her apartment…thank God for The Conran Shop! The only tiny wrinkle was that it was in bright orange and we kinda had our hearts set on green…..

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…but I knew that Photoshop was gonna let me pick and choose whatever final colors we needed! Next, I had to stuff the drawers with a few hundred thousand dollars of prop money…..

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…and finally, after Kelly worked a bit of her magic on Jackie Mumm, our model……

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…we ended up with this…..

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…and our final cover image…..

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Pretty much all that was left for us to do was to horse around on the set!!! Adrian got to trash the money…..

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…and my stylist, Naila, wanted to burn the place down!!!

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(Don’t ya just love what happens when you spin those Photoshop dials?!!)

James Gellert for Barron’s

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I got a last minute call Tuesday from Adrian Delucca at Barron’s…could I shoot tomorrow…a profile portrait for the Hedge Fund Report? Of course I could…..and so the next morning we arrived at the offices of Rapid Ratings International to to shoot their CEO, James Gellert. The offices were small, but they did have one standout feature…Gellert’s wife, Jinsey Dauk, is a photographer and her work fills just about every square inch of wallspace. After we cleared out the conference room of it’s table and chairs, a lotta cool photos ensued……

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So After 27 Years…I’m In Vogue?!!

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I moved to New York in the Summer of 1982 and I was gonna be a fashion photographer! In no time at all I was assisting some of the best guys in the business, but then a funny thing happened…after about six months I realized that there was no way I was gonna be a fashion photographer! Not that I’m worrying about how my career has taken me all these years later…I’ve had a pretty good run…but still find it kinda cool that after all this time, I get a shot in Vogue, and in the September issue, no less! The story is a profile on Victor Niederhoffer, written by his daughter, Galt and the magazine published the portrait I did of him in his Connecticut home.

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Who Is This Guy On My Floor & Why Is He Showing Me His Crotch ?!!

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Between all the boardrooms I’ve been in lately and my trip to the Oval Office, I worked on a project about how small businesses can ‘Go Green” for BusinessWeek SmallBiz magazine. We started on a boiling hot rooftop in the Bronx and ended up in a very cool brownstone in Washington DC. The Bronx shoot was of Lew Gold, owner of New York Beverage

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Lew had installed an array of solar panels on his roof as the main method to both be greener and save a bundle of overhead. My art director, Michael Scowden, like the roof shots so much he put it on the cover…

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Lew also switched over to more fuel efficient delivery vans and forklifts as well as installing more energy efficient freezers and ice makers. To show off his greener ‘fleet’, I set up a shot that showed off not only his vehicles, but his uniquely designed location…..

Me outside of Bronx Auto Body, ummmm…I mean New York Beverage!

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And Lew in the final shot…..

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Finally, we got outta the sun and did a shot of Lew and his fancy freezer…..

Kaz, color checking…..

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And Lew…hamming it up for the camera…..

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For the second part of the story, we headed down to D.C. to shoot Tomas Snorek of Ripe Design…..

Green wall…green ball…green story…God, the metaphors are endless!!!

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Tomas remodeled Ripe’s offices using low-emission, fume-free paint and sustainable materials such as bamboo flooring and has also installed compact fluorescent bulbs, only prints on recycled paper and bought one of his employees a bike so she can commute without burning any gas…

Obviously, Ian, Maryam and Tomas found something I said to be simply hilarious…..

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I did this amazing shot of Tomas with a tree growing directly outta his brain…..

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…but the one that made the Table of Contents page was a bit different…..

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And we wrapped up the shoot with some portraits of the Ripe Team…..

Tomas…

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Maryam…

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And Ian…

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BusinessWeek SmallBiz is on the stands right now, but I’m still feeling the effects from all that heat on that day in the Bronx!

Me and Michael Scowden cooking our asses off!

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Tom O’Halloran & John Castle for Barron’s

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I’ve been spending a lotta time in boardrooms lately, but despite what a lotta people think, most corporate offices in America aren’t designed like the ones you see in the movies. For example, when I close my eyes, I can still see Gordon Gekko’s beautifully art-directed office in Oliver Stones ‘Wall Street’ with it’s sleek, sexy Italian furniture, floor-to-ceiling windows and made-for-photography views, but it’s very rare when I walk into a office location to shoot a CEO and have that warm & fuzzy feeling when an obvious shot jumps out at me (although my shoot at MTV last week was an exception!). I usually get the tour with the corporate communications director highlighting a series of sterile conference rooms, painted industrial beige, telling me, “We’ve done a lot of photo shoots in here…”. Or I get taken to a corner office that has nothing to do with the guy I’m shooting and shown the ‘amazing sweeping view’ that will make for a great portrait. OK…I’m just thinkin’ out loud now, but really…if I’m there to shoot your boss, why do you think having the Chrysler Building growing outta his head is gonna be what either of us wants?!!

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Which brings us to a couple of recent portraits I did for Barron’s. The locations for both Tom O’Halloran of Lord, Abbett & Co. and John Castle of Castle Harlan, Inc. can’t be described as Spartan by any means…in fact, they were both classic, old-school investment bank offices…full of the requisite walnut wood panelling, plush leather chairs, opulent design details with lavish antiques & art, complete with portraits of their dead ex-presidents on the walls and yes, that corporate communications director telling me about the great views. But they come with their own set of ‘issues’…that dark wood can be deadly in a photograph and the Hall of Ex-Presidents might be impressive to look at, but if I was a the current guy in charge, I’d find it a little creepy to to be put in that situation while I’m still vertical. And l generally pass on ‘the view’…it never (OK, rarely) works…but for the shot of O’Halloran I thought that maybe I could work with those big windows and kinda blow out all of the detail and wrap him in a cool, wrap-around light…..

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Hmmmmm…that kinda sucked….how ’bout we head in the opposite direction and go for the drama by knocking down the ambient light about five stops…..

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That’s much more like it!

Now let’s move on and see what we can do with Mr. Castle…..

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This one was actually a lot harder to do than I thought it would be and is kinda of those shots that doesn’t exist in ‘real life’. First, to even see this angle you would hafta jump up into the window well at the end of the room, press your body against the window to get as far back as possible, make sure not to fall through the air conditioning duct (that always freaks out the guy from corporate communications!) and then use the widest lens you have because you’re only about four feet from where the guy is gonna stand. Next, there was that wall of windows that ran the entire right side of the room. They didn’t have blinds on them and there was just way too much light pouring into the room. I had to reduce he ambient light from those windows just the right amount to keep things interesting, while still retaining enough from the chandelier and lamps in the background so that they would still show up. Then we aimed a hard spotlight from the table directly behind him so that it picked up the ceiling (which also gave us a cool shadow) and added some tasty highlights on the boardroom chairs that were fading into the dark. But the first couple of tests we did were really boring, so I cross-filtered the beauty dish I was using as his key light with a full blue CT filter, then set the gray-balance off of that light…this resulted in my other lights and the ambient window light having an overall blue cast that turned the sedate beige boardroom into something a bit more dramatic…and a bit more ‘Wall Streety’…..

And one last thing…..here is John Castle…with his Corporate Communications guy!

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Azim Premji for BusinessWeek

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Azim Premji owns over 80% of Wipro, the third-largest Indian IT company, which by default makes him one of India’s richest business people. He was actually the richest person in India from 1999 through 2005, but I guess the recession has taken a chunk outta his wallet, ‘cuz now he’s only the fifth richest Indian! He was in the States a few months ago and I photographed him for BusinessWeek for a story on how the global recession has affected India’s vast outsourcing industry…….

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That’s right…outsourcers. Wipro is one of those companies that you get to talk to when you call customer service after your computer breaks, or the software you installed doesn’t work the way you thought it would, or any one of a thousand other reasons the call to customer service that used to take to you to a guy named ‘Bob’ at the Home Office is more often than not routed to a call center in Bangalore…..just like in Slumdog Millionaire

He was at Wesleyan University getting an honorary degree and I had all of five minutes between appointments to get off my two shots. The first was a kind of dark & scary number where I sandwiched him between a stone wall and a gnarly tree trunk, but then I had a thought from the mosaic side of my brain that told me to shoot him in a way that would metaphorically illustrate the over-reaching effect outsourcing has on the World…and I came up with this Vishnu-like, multi-armed photo that made me smile…

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And I also knocked off a test shot of me showing off my new, modified-mullet haircut!

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Van Toffler for BusinessWeek

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In one week I went from photographing the President of the United States to photographing the President of MTV…..how damn cool is that?!!

Van Toffler is is president of MTV Networks Music/Films/Logo Group and is responsible for all of the MTV Networks music services including MTV, MTV2, VH1, CMT and all their affiliated digital services. I was shooting him for BusinessWeek because MTV is releasing The Beatles: Rock Band, a video game that allows players to use plastic instruments to jam as their favorite Beatle. The Beatles: Rock Band comes out September 9th.

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Damn Ugly Has Left The Building…..

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Damn Ugly Photography will be taking a few days off…..you will survive!

Website Update News

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Not much of a surprise, but I updated the website to include some of the images from my recent shoot with The President. Head on over to www.bradtrent.com and check it out!

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President Barack Obama for BusinessWeek

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There are assignments…and then there are assignments. Last Friday afternoon I had just finished a location scout and was heading up to my place in Connecticut when I got a phone call from BusinessWeek…..Director of Photography Ronnie Weil, Art Director Andrew Horton and Photo Editor Sarah Morse were on the speaker phone and they obviously had something big to tell me. All at once, they practically screamed, “We’ve got ten minutes with the President on Monday…do you wanna do the shoot?!!”. I think I paused for a fraction of a second and thought I was getting punked…then I said “OF COURSE!!!”.

The next few hours took us all on a bit of a roller coaster ride…..first we went from half the editorial staff of the magazine wanting to come along, while I would bring two assistants and a few tons of gear for the intense, overly complex formal cover situation. Then, as we learned more details of what kind of access the White House would allow, it appeared that I might have to go in paparazzi style…just me and a single camera bag going into the Oval Office to document the Q & A, with no time to do an extra set up. But in the end I was able to get Bo to assist me and Ronnie was coming to produce, run defense and feed me Klonopin to calm my nerves. Steve Adler, the Editor in Chief and Washington Bureau Chief Jane Sasseen would be asking the questions and it was up to me to come up with not only a killer cover image, but additional portraits of the President to illustrate the story. We had hopes to still get that second cover shot, but the main focus had to be to photograph the interview in such a way that we could walk away with exceptional cover art.

Bo and Ronnie waiting it out in the White House Pressroom
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Even though this would be my fourth time in the White House, you can never foresee how things will come together on the day of a shoot like this. In fact, the same day we were shooting, one of my old assistants, Charlie Samuels, was supposed to get his own session with the President a few hours before us…but his shoot was cancelled at the last minute. As if I didn’t have enough on my mind, when he texted me that his shoot was nuked all I could think was, “Please God, let things work out for us!”.

So with a couple of hours to go before our ten minutes, we got to horse around in the Pressroom…..

Your New White House Press Director!
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And we even got to sit in on a press briefing (click on image for full-size)…..
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Ronnie looking extremely professional…..
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But eventually we were ushered into the West Wing through the rabbit warren-like maze that surrounds the Oval Office. After a brief introduction, Steve and Jane immediately began the interview and I got started by shoving Bo right in the middle of things for a white-balance test shot…..

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And then a funny thing happened…our ‘ten minutes’ somehow got stretched to more than half an hour! I still didn’t get a chance to do a set-up portrait, but the extra time really allowed me to focus on getting some truly amazing and expressive shots while the interview went on.

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…and here are a few pages from today’s BusinessWeek…..

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But of course, the fun had to end. The press handlers gave the President the high sign and our big adventure came to an end…but not before we got our grip & grin photos with the Most Powerful Man in the Free World!!!

First, he grabbed Ronnie and pulled her close…
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…while I got the more traditional smile and a handshake…..
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Don’t let anyone tell ya photographing the President ain’t all it’s cracked up to be!

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Happy 4th of July!!!

It’s the 4th of July…..and this Canadian is in Washington DC…and here is my proof……

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I just LOVE my Canon G9!!! I could shoot jobs with this thing and save myself a lotta aggravation!

Enjoy the rest of the weekend and I’ll see y’all when I’m back in NYC!

Lew Frankfort for BusinessWeek

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For the second week in a row, I have a feature in BusinessWeek, a story on the new marketing strategy at Coach, featuring Lew Frankfort, the CEO, and Jerry Stritzke, the COO. The story looks great and the best thing was that I got to break out the mosaic-tiling technique I’ve been doing lately…..

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Barron’s Roundtable Cover

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This week’s Edition of Barron’s once again features my shots of the Barron’s Roundtable members…the ten smartest folks in the room when it comes to what’s gonna happen with the world Markets in the months to come……

Dr. Daniel Vasella for BusinessWeek

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I have quite a few stories in the magazine pipeline, but in this weeks edition of BusinessWeek are the portraits I did of Dr. Daniel Vasella, the CEO of pharmaceutical giant, Novartis…..

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And major props must go to Andrew Horton, BusinessWeek’s Design Director, for his elegant layout.

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Jeff Gomez for BusinessWeek

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Last week we had a pretty good time making something outta nothing with Jeff Gomez, the CEO of Starlight Runner Entertainment, for BusinessWeek. Who is Jeff and what is Starlight Runner? Well, after asking both my editors and the people who work at Starlight Runner, I still don’t really know, but as best as I can explain, he cooks up back stories and alternate realities for existing products in order to push the brand further with pretty huge clients like the Disney and Coca-Cola! Yeah…I know, it doesn’t make much sense to me either, but since their offices didn’t offer much in the way of ambience and I figured that with all the monster posters around the place he might be a bit of a comic-book aficionado, we decided to get creative and conjure up an alternate reality of our own. The main shot is simply Jeff standing behind a back-lit glass partition and for the second, I liked the grid pattern on their freight elevator door so we slapped him up against it…and as happens a lot, I backed up as far as I could in the cramped space and left my lights in the shot.

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Website Update News…..

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Nothing too major…but I’ve changed up a couple of the rotating Home Page images and the portfolios have been newly categorized as well as getting some new stuff…most notably the Audrye Sessions shoot and some recent portraits I did for BusinessWeek and Barron’s…..check it out HERE!!!

The Audrye Sessions ‘Session’…..

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So it’s been a couple of weeks since my shoot with Audrye Sessions, but I’ve finally had the time to finish my work on the photographs and get some of them up here…enjoy!

(Click on any image for the Full-Size version)

We started inside…we were shooting in an old factory building in Brooklyn and there was the most amazing stairwell…

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…then back in the studio against a plywood wall…..

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But eventually we had to go outside…in the heat…up on the roof. Here’s Bo and Kaz, sweating…..

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…and the final image, my homage to Art Kane’s shot of ‘The Who’…..

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Turning 180 degrees gave me this view…..

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Finally, we went back down to the studio, but even though we were running late and the band had to get back into Manhattan for a radio interview, I had one more idea I wanted to pull off…and a ‘mistake’ made it even better. When we were setting up the shot, my first exposure was overexposed about three stops and the grey balance was all effed up…but it was cool, so we left it alone…

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…and it led to this…..

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Just another day at the office!

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Song of the Day: I Wanna Be A Rock Star!!!

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AUDRYE SESSIONS
Where You’ll Find Me


DOWNLOAD: Where You’ll Find Me

So yesterday, on the hottest day of the year, I took Audrye Sessions up on a rooftop in Brooklyn for an impromptu photo shoot on one of their few days off while crisscrossing the country on the tour for their album. I hooked up with the band through a series of cool coincidences when I made ‘Turn Me Off’ the Song of the Day a month ago. After my post, a friend of mine saw that Black Seal Records had linked Damn Ugly Photography on their own blog…and a few e-mails later we were up on the roof cooking our asses off!

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And before you all chime in to point out the obvious, yes…the above photo is an homage to the famous Art Kane shot of The Who…..

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‘Where You’ll Find Me’ is another gem off of their self-titled album and another example of just how amazing lead singer Ryan Karazija’s voice really is. The song starts off with him softly leading you into what sounds like just another ballad, but about a minute in the orchestral flourishes and glorious harmonics take you to a much grander place and his soaring vocals, trembling with hurt, rising to a beautiful falsetto, will give you shivers. If you didn’t take my advice the first time, do it now…buy this album! It’s only $5.99 on iTunes…that’s not even a sandwich…and it’ll make you feel a lot better.

I’ll give up a few more shots from the day later on, but for now why dont’cha head on over to MySpace and show the band some love?!! They’re playing a sold-out show tonight at Bowery Ballroom and are on tour through June (with Manchester Orchestra) so if they’re playing where you live, give ’em a look…and tell ’em you’re friends Of Damn Ugly Photography!

R.I.P. Portfolio Magazine…..

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Just a few minutes ago, Conde Nast finally gave the lethal injection to Portfolio! You can’t act too surprised…the deathwatch has been on this one for a while, but it’s still awfully scary to see what is happening to the business I call home…

Follow the link for more…
NYTimes: Condé Nast Closes Portfolio Magazine

The Photoshop Discussion…Take Two!

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I tend not to see things like most people. I’m not taking anything away from how most folks see, but I typically look at a scene and try to find ‘the shot’, even when I’m not working. I think I got this way when I assisted Enrico Ferorelli back in the early 80’s. He was always about finding the one perfect shot…and in a lot of ways I’ve been looking for that perfect shot ever since. But in the past tens years or so…a time frame that just also happens to coincide with how long we here at Damn Ugly Photography have been Photoshop-compliant…the way I look at just about everything is in some way based on how I know it will look after I’ve finished working on it in post. Before Photoshop I could, of course, alter reality in subtle ways with film choice or by employing some nifty darkroom tricks & techniques, but my style and the way I shoot has changed as my proficiency with Photoshop has improved. Choosing Kodachrome over Velvia over Ektachrome 100 is fine, but you don’t know color control until you’ve fully mastered the Selective Color tool in Photoshop! And while I’ve never crossed over to the dark side and become one of those guys who has to shoot 20 or 30 elements in order to make one final image, very early on I recognized the amazing potential and the options that were now open to me as long as I was able to reconcile what I believed was possible. I now scout locations and very easily see what can fall away or what can be modified. And while cosmetic changes are an obvious first step, I can alter the reality of a scene in extremely subtle ways to make it better…more appealing…while still keeping the ‘integrity’ of the portrait intact. But I can say this because I maintain that my ‘vision’ as a photographer isn’t held up to the same journalistic yardstick that others find themselves judged by. I’m chosen for an assignment by clients who know up front that my interpretation will not be based on a real color palate or a literal translation of a scene. This has been on my mind since I posted that link last week about the disqualified entries to the Pictures of the Year competition. And even today another discussion started up on The Huffington Post about how the Washingtonian Magazine altered a shot of President Obama for it’s recent cover…the Ethics of Photoshop is becoming a real hot-button issue.

But since a bunch of you wrote to me over the weekend (and why some of you still don’t get how easy it is to post a comment on the blog instead of e-mailing me is makin’ me shake my head!) because you know the amount of post work I have done on some of my images…or at least you think you do…I thought I would pull away the curtain on a few of my shots so you can see exactly what sort of thing goes on after hours at Damn Ugly Photography…..

*Click on any image for the full-size preview*

Here is the RAW file of Jon Bon Jovi…

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…and the final, retouched version…

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This is probably the simplest example I’m showing. Aside from some color-shifting and contrast work, there is just a bit of cosmetic ‘fixing’ to get rid of a few wrinkles and bulges better left unseen.

A much more involved photo was this one of Cornelia Guest. Here is the RAW file…

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…and the final image…

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With this one I removed the lights over the paintings, the unfortunate wall-socket and the heating duct…then brightened the entire image. Next I shifted the color palate from green to blue and highlighted some areas (the window, gave the dog a bath!) and darkened others (the floor, the corners). But the real heavy lifting came with the cosmetic retouching on the subject…I built a contrast layer that allowed me to highlight her arms and face by putting them in kind of a glowy light. Then I cleaned up any wrinkles and slimmed down the line of the front and back of the dress.

Joe Rosenberg, RAW…

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…and retouched…

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This is just one of the ‘Less is More’ situations…by simply getting rid of the ceiling lights and the heavy black bars in the windows, the shot takes on a completely different feel. And while the color shift looks extreme, this is one of those cases where the RAW file isn’t really showing ‘reality’ either…the original scene wasn’t nearly as muted and murky as the unretouched image leads you to believe. I find that often a RAW file is so much lower in contrast that without a good dose of tweaking in Photoshop you’d be left with a pretty unappetizing image!

Sheila Nevins, RAW…

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…retouched…

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There are a few of you out there who know the story behind this shot of Sheila Nevins, the president of HBO’s Documentary Division…how I only shot this one single frame when she bolted off the set because the bright explosion of light from the ring light I was using destroyed her eyesight and gave her an ‘ocular migraine’…! I hoped her eyesight was back to normal by the time she was back in her office, but after I checked to make sure my one image was intact, I still had to remove the ugly stainless steel power strip and microphones that ran the length of the boardroom table, as well as brightening the whites and desaturating the pinkish-red skin tones. Oh yeah, then I had to regenerate a reflection of her in the glass table top…

Toxic House, before…

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…and after…

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This BusinessWeek shoot about a family who bought a house sitting on a toxic waste site was definitely made infinitely better by pulling out the Photoshops tricks. To get a feeling of ominous doom, I dialed up the contrast a ton, even for me, and went heavy on the Hi Pass and Multiply layers, so much that it left a glowing halo around the edges…almost like the house was vibrating. Then I highlighted their faces in the masks with sort of a spotlight effect to pull detail out of their faces. I also oversharpened the living daylights outta the thing to make it look even edgier, and finally darkened the sky to further add to the sense of peril.

Steven Spielberg and the scary tree, before…

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…and after I made the tree bigger and scarier…

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I shot Steven Spielberg just before his remake of ‘War of the Worlds’ came out, and for one of my three set-ups I placed him in front of a huge tree in front of the Amblin offices on the Universal backlot. The way the tree looked with it creepy shedding bark, reminded me of the scene in the original 50’s film where the aliens crawled outta the crater that was caused when they crashed, so I lit him with a monster-light from down below and finished it off in my computer. As big as the tree was, I still wanted to dwarf him a bit more, so I cloned the trunk on the top and left of the frame, then I shifted his baby-blue shirt to grey and went about desaturating and increasing the contrast overall. Finally, I darkened the whole shot overall and brightened the light on his face to separate him and give the appearance of something glowing off-camera….in a crater…..with the aliens!