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I’ve been shooting Sam Palmisano since he was named CEO of IBM back in 2002, and as CEO’s go, I always found him to be a very honorable, straightforward guy. But I also knew that since he had reached IBM’s mandatory retirement age of 60 he would be stepping down, so when I got the call to photograph him a couple of weeks ago for what would probably be his last hurrah at the helm of the largest IT company in the World, it was a little bittersweet. I did three covers with him and made a lot of connections with IBM in the process. But connections aside, I was still ‘warned’ by the P/R person that Sam didn’t like being photographed and that he would only have five minutes. I assured her that I knew the drill and that Sam and I went way back…we would be ready to rock-n-roll the second he walked through the door. We were taken to the Board Room and went about turning an area that could easily double as the bridge of the Star Ship Enterprise into a white studio, then we quickly set up a second shot, ‘cuz I didn’t wanna come away with just just one since this might be the last time I got to bother Sam with my camera. And when Sam arrived, true to form, he warmly greeted us and asked how we had been doing since the last time I had to put him through a photo torture session. And then with the P/R person looking at her wrist, our five minute clock began to tick down…

The IBM Boardroom…

You can see how we set up both situations side-by-side, mostly because I knew if I had to walk Sam more than 50 feet a second shot just wasn’t gonna happen!

The simply ridiculous area we dropped our white background…

…how it looked on camera…

…and the final spread in the magazine…

The second shot was deceptively simple…I planned to work with the ambient light in the room and drop him against the stainless steel wall that I had lit with only two of my DIY Kino-Flo lights…

And the final image…

I just checked the metadata on the files. The first shot was at 17:06:54…the last frame was at 17:14:55…..Sam must have enjoyed our last session together ‘cuz he let me go over by three minutes and one second.