Who Is This Guy On My Floor & Why Is He Showing Me His Crotch ?!!

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Between all the boardrooms I’ve been in lately and my trip to the Oval Office, I worked on a project about how small businesses can ‘Go Green” for BusinessWeek SmallBiz magazine. We started on a boiling hot rooftop in the Bronx and ended up in a very cool brownstone in Washington DC. The Bronx shoot was of Lew Gold, owner of New York Beverage

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Lew had installed an array of solar panels on his roof as the main method to both be greener and save a bundle of overhead. My art director, Michael Scowden, like the roof shots so much he put it on the cover…

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Lew also switched over to more fuel efficient delivery vans and forklifts as well as installing more energy efficient freezers and ice makers. To show off his greener ‘fleet’, I set up a shot that showed off not only his vehicles, but his uniquely designed location…..

Me outside of Bronx Auto Body, ummmm…I mean New York Beverage!

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And Lew in the final shot…..

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Finally, we got outta the sun and did a shot of Lew and his fancy freezer…..

Kaz, color checking…..

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And Lew…hamming it up for the camera…..

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For the second part of the story, we headed down to D.C. to shoot Tomas Snorek of Ripe Design…..

Green wall…green ball…green story…God, the metaphors are endless!!!

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Tomas remodeled Ripe’s offices using low-emission, fume-free paint and sustainable materials such as bamboo flooring and has also installed compact fluorescent bulbs, only prints on recycled paper and bought one of his employees a bike so she can commute without burning any gas…

Obviously, Ian, Maryam and Tomas found something I said to be simply hilarious…..

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I did this amazing shot of Tomas with a tree growing directly outta his brain…..

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…but the one that made the Table of Contents page was a bit different…..

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And we wrapped up the shoot with some portraits of the Ripe Team…..

Tomas…

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Maryam…

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And Ian…

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BusinessWeek SmallBiz is on the stands right now, but I’m still feeling the effects from all that heat on that day in the Bronx!

Me and Michael Scowden cooking our asses off!

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Tom O’Halloran & John Castle for Barron’s

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I’ve been spending a lotta time in boardrooms lately, but despite what a lotta people think, most corporate offices in America aren’t designed like the ones you see in the movies. For example, when I close my eyes, I can still see Gordon Gekko’s beautifully art-directed office in Oliver Stones ‘Wall Street’ with it’s sleek, sexy Italian furniture, floor-to-ceiling windows and made-for-photography views, but it’s very rare when I walk into a office location to shoot a CEO and have that warm & fuzzy feeling when an obvious shot jumps out at me (although my shoot at MTV last week was an exception!). I usually get the tour with the corporate communications director highlighting a series of sterile conference rooms, painted industrial beige, telling me, “We’ve done a lot of photo shoots in here…”. Or I get taken to a corner office that has nothing to do with the guy I’m shooting and shown the ‘amazing sweeping view’ that will make for a great portrait. OK…I’m just thinkin’ out loud now, but really…if I’m there to shoot your boss, why do you think having the Chrysler Building growing outta his head is gonna be what either of us wants?!!

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Which brings us to a couple of recent portraits I did for Barron’s. The locations for both Tom O’Halloran of Lord, Abbett & Co. and John Castle of Castle Harlan, Inc. can’t be described as Spartan by any means…in fact, they were both classic, old-school investment bank offices…full of the requisite walnut wood panelling, plush leather chairs, opulent design details with lavish antiques & art, complete with portraits of their dead ex-presidents on the walls and yes, that corporate communications director telling me about the great views. But they come with their own set of ‘issues’…that dark wood can be deadly in a photograph and the Hall of Ex-Presidents might be impressive to look at, but if I was a the current guy in charge, I’d find it a little creepy to to be put in that situation while I’m still vertical. And l generally pass on ‘the view’…it never (OK, rarely) works…but for the shot of O’Halloran I thought that maybe I could work with those big windows and kinda blow out all of the detail and wrap him in a cool, wrap-around light…..

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Hmmmmm…that kinda sucked….how ’bout we head in the opposite direction and go for the drama by knocking down the ambient light about five stops…..

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That’s much more like it!

Now let’s move on and see what we can do with Mr. Castle…..

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This one was actually a lot harder to do than I thought it would be and is kinda of those shots that doesn’t exist in ‘real life’. First, to even see this angle you would hafta jump up into the window well at the end of the room, press your body against the window to get as far back as possible, make sure not to fall through the air conditioning duct (that always freaks out the guy from corporate communications!) and then use the widest lens you have because you’re only about four feet from where the guy is gonna stand. Next, there was that wall of windows that ran the entire right side of the room. They didn’t have blinds on them and there was just way too much light pouring into the room. I had to reduce he ambient light from those windows just the right amount to keep things interesting, while still retaining enough from the chandelier and lamps in the background so that they would still show up. Then we aimed a hard spotlight from the table directly behind him so that it picked up the ceiling (which also gave us a cool shadow) and added some tasty highlights on the boardroom chairs that were fading into the dark. But the first couple of tests we did were really boring, so I cross-filtered the beauty dish I was using as his key light with a full blue CT filter, then set the gray-balance off of that light…this resulted in my other lights and the ambient window light having an overall blue cast that turned the sedate beige boardroom into something a bit more dramatic…and a bit more ‘Wall Streety’…..

And one last thing…..here is John Castle…with his Corporate Communications guy!

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Azim Premji for BusinessWeek

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Azim Premji owns over 80% of Wipro, the third-largest Indian IT company, which by default makes him one of India’s richest business people. He was actually the richest person in India from 1999 through 2005, but I guess the recession has taken a chunk outta his wallet, ‘cuz now he’s only the fifth richest Indian! He was in the States a few months ago and I photographed him for BusinessWeek for a story on how the global recession has affected India’s vast outsourcing industry…….

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That’s right…outsourcers. Wipro is one of those companies that you get to talk to when you call customer service after your computer breaks, or the software you installed doesn’t work the way you thought it would, or any one of a thousand other reasons the call to customer service that used to take to you to a guy named ‘Bob’ at the Home Office is more often than not routed to a call center in Bangalore…..just like in Slumdog Millionaire

He was at Wesleyan University getting an honorary degree and I had all of five minutes between appointments to get off my two shots. The first was a kind of dark & scary number where I sandwiched him between a stone wall and a gnarly tree trunk, but then I had a thought from the mosaic side of my brain that told me to shoot him in a way that would metaphorically illustrate the over-reaching effect outsourcing has on the World…and I came up with this Vishnu-like, multi-armed photo that made me smile…

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And I also knocked off a test shot of me showing off my new, modified-mullet haircut!

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Van Toffler for BusinessWeek

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In one week I went from photographing the President of the United States to photographing the President of MTV…..how damn cool is that?!!

Van Toffler is is president of MTV Networks Music/Films/Logo Group and is responsible for all of the MTV Networks music services including MTV, MTV2, VH1, CMT and all their affiliated digital services. I was shooting him for BusinessWeek because MTV is releasing The Beatles: Rock Band, a video game that allows players to use plastic instruments to jam as their favorite Beatle. The Beatles: Rock Band comes out September 9th.

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Website Update News

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Not much of a surprise, but I updated the website to include some of the images from my recent shoot with The President. Head on over to www.bradtrent.com and check it out!

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President Barack Obama for BusinessWeek

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There are assignments…and then there are assignments. Last Friday afternoon I had just finished a location scout and was heading up to my place in Connecticut when I got a phone call from BusinessWeek…..Director of Photography Ronnie Weil, Art Director Andrew Horton and Photo Editor Sarah Morse were on the speaker phone and they obviously had something big to tell me. All at once, they practically screamed, “We’ve got ten minutes with the President on Monday…do you wanna do the shoot?!!”. I think I paused for a fraction of a second and thought I was getting punked…then I said “OF COURSE!!!”.

The next few hours took us all on a bit of a roller coaster ride…..first we went from half the editorial staff of the magazine wanting to come along, while I would bring two assistants and a few tons of gear for the intense, overly complex formal cover situation. Then, as we learned more details of what kind of access the White House would allow, it appeared that I might have to go in paparazzi style…just me and a single camera bag going into the Oval Office to document the Q & A, with no time to do an extra set up. But in the end I was able to get Bo to assist me and Ronnie was coming to produce, run defense and feed me Klonopin to calm my nerves. Steve Adler, the Editor in Chief and Washington Bureau Chief Jane Sasseen would be asking the questions and it was up to me to come up with not only a killer cover image, but additional portraits of the President to illustrate the story. We had hopes to still get that second cover shot, but the main focus had to be to photograph the interview in such a way that we could walk away with exceptional cover art.

Bo and Ronnie waiting it out in the White House Pressroom
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Even though this would be my fourth time in the White House, you can never foresee how things will come together on the day of a shoot like this. In fact, the same day we were shooting, one of my old assistants, Charlie Samuels, was supposed to get his own session with the President a few hours before us…but his shoot was cancelled at the last minute. As if I didn’t have enough on my mind, when he texted me that his shoot was nuked all I could think was, “Please God, let things work out for us!”.

So with a couple of hours to go before our ten minutes, we got to horse around in the Pressroom…..

Your New White House Press Director!
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And we even got to sit in on a press briefing (click on image for full-size)…..
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Ronnie looking extremely professional…..
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But eventually we were ushered into the West Wing through the rabbit warren-like maze that surrounds the Oval Office. After a brief introduction, Steve and Jane immediately began the interview and I got started by shoving Bo right in the middle of things for a white-balance test shot…..

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And then a funny thing happened…our ‘ten minutes’ somehow got stretched to more than half an hour! I still didn’t get a chance to do a set-up portrait, but the extra time really allowed me to focus on getting some truly amazing and expressive shots while the interview went on.

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…and here are a few pages from today’s BusinessWeek…..

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But of course, the fun had to end. The press handlers gave the President the high sign and our big adventure came to an end…but not before we got our grip & grin photos with the Most Powerful Man in the Free World!!!

First, he grabbed Ronnie and pulled her close…
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…while I got the more traditional smile and a handshake…..
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Don’t let anyone tell ya photographing the President ain’t all it’s cracked up to be!

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Happy 4th of July!!!

It’s the 4th of July…..and this Canadian is in Washington DC…and here is my proof……

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I just LOVE my Canon G9!!! I could shoot jobs with this thing and save myself a lotta aggravation!

Enjoy the rest of the weekend and I’ll see y’all when I’m back in NYC!

Hitler finds out Michael Jackson has died…..

Lew Frankfort for BusinessWeek

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For the second week in a row, I have a feature in BusinessWeek, a story on the new marketing strategy at Coach, featuring Lew Frankfort, the CEO, and Jerry Stritzke, the COO. The story looks great and the best thing was that I got to break out the mosaic-tiling technique I’ve been doing lately…..

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Barron’s Roundtable Cover

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This week’s Edition of Barron’s once again features my shots of the Barron’s Roundtable members…the ten smartest folks in the room when it comes to what’s gonna happen with the world Markets in the months to come……

Dr. Daniel Vasella for BusinessWeek

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I have quite a few stories in the magazine pipeline, but in this weeks edition of BusinessWeek are the portraits I did of Dr. Daniel Vasella, the CEO of pharmaceutical giant, Novartis…..

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And major props must go to Andrew Horton, BusinessWeek’s Design Director, for his elegant layout.

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Jeff Gomez for BusinessWeek

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Last week we had a pretty good time making something outta nothing with Jeff Gomez, the CEO of Starlight Runner Entertainment, for BusinessWeek. Who is Jeff and what is Starlight Runner? Well, after asking both my editors and the people who work at Starlight Runner, I still don’t really know, but as best as I can explain, he cooks up back stories and alternate realities for existing products in order to push the brand further with pretty huge clients like the Disney and Coca-Cola! Yeah…I know, it doesn’t make much sense to me either, but since their offices didn’t offer much in the way of ambience and I figured that with all the monster posters around the place he might be a bit of a comic-book aficionado, we decided to get creative and conjure up an alternate reality of our own. The main shot is simply Jeff standing behind a back-lit glass partition and for the second, I liked the grid pattern on their freight elevator door so we slapped him up against it…and as happens a lot, I backed up as far as I could in the cramped space and left my lights in the shot.

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The Audrye Sessions ‘Session’…..

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So it’s been a couple of weeks since my shoot with Audrye Sessions, but I’ve finally had the time to finish my work on the photographs and get some of them up here…enjoy!

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We started inside…we were shooting in an old factory building in Brooklyn and there was the most amazing stairwell…

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…then back in the studio against a plywood wall…..

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But eventually we had to go outside…in the heat…up on the roof. Here’s Bo and Kaz, sweating…..

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…and the final image, my homage to Art Kane’s shot of ‘The Who’…..

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Turning 180 degrees gave me this view…..

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Finally, we went back down to the studio, but even though we were running late and the band had to get back into Manhattan for a radio interview, I had one more idea I wanted to pull off…and a ‘mistake’ made it even better. When we were setting up the shot, my first exposure was overexposed about three stops and the grey balance was all effed up…but it was cool, so we left it alone…

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…and it led to this…..

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Just another day at the office!

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